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News, Blog and GuidesThe company were announced as the new logo on the front of the Inter Miami shirt, to be worn by Messi and co in the 2024 MLS season.
Joe Brennanj4brennanUpdate: Jan 24th, 2024 05:28 EST
Inter MiamiInter Miami/EFE
With the 2024 MLS season right around the corner, Inter Miami have unveiled their new shirt sponsor for the campaign. Royal Caribbean will replace XBTO as the new name splashed across the front of the pink and black kits, with Messi and his teammates set to parade up and down the USA as they look to win more trophies.
Lionel Messi himself was present and smiling at the official presentation of the new sponsor, saying “it is a great pride for me for everything this ship means to the city of Miami and to the whole world”.
The era of icons begins now 🤝 ⚓️@RoyalCaribbean x #InterMiamiCF pic.twitter.com/RkTuoKVzCC
— Inter Miami CF (@InterMiamiCF) January 23, 2024
What is Royal Caribbean?
Royal Caribbean are a cruise company that offers trips around the world, from the, erm, Caribbean to Europe and all the way to the Arctic Circle. The fantastically over the top description on the official website states that Royal Caribbean Group is proud of our entrepreneurial spirit, the force that drives us to innovate. It’s that state of mind that helps us see opportunity where others see only risk. It reminds us that “good enough” is not remotely good enough. Instead, we greet every new idea with the words “What if?” instead of “It won’t work.”
Sensational.
The cruise liner company recently announced a partnership with Elon Musk’s SpaceX, which I mistakenly thought would be an interstellar-style weekend getaway package. While it may just be Starlink internet service on the boats, there’s still scope to dream.
More Miami:
Inter Miami announce the signing of Argentine defender Nicolás Freire
pic.twitter.com/LJIfLM7wBi🗣️Lionel Messi: “Hello, thank you very much. Above all, I would like to thank everyone at Royal Carrbiean for granting me this honor. It is a great pride for me for everything this ship means to the city of Miami and to the whole world. Therefore, I…
— Inter Miami News Hub (@Intermiamicfhub) January 24, 2024
What is XBTO, Inter Miami’s old sponsor?
Before Royal Caribbean, Inter Miami had the logo of XBTO on their kit, a company that, according to their website, “offers a comprehensive platform for digital assets and tailored investment solutions catered to sophisticated non-US investors and institutions”.
Didn’t understand that? No problem, here’s another explanation from their website: “XBTO was founded in 2015 as a pioneer in providing institutional market making to major global trading platforms. Since then, XBTO has expanded its reach to include a diverse set of offerings across multiple business lines from institutional trading, credit, asset management, venture capital to mining solutions.”
OK, I’ll put it simply: they’re a cryptocurrency finance management company.
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Inter Miami wore the logo of their foundation for the recent pre-season games against FC Dallas and El Salvador.MARVIN RECINOSAFP
When will Inter Miami wear their new shirt sponsor?
The new logo will be on show when Inter Miami travel to Saudi Arabia, a famously dry country in which half of all water consumed comes from desalination plants due to there being no natural fresh water source in the entire country. Science Direct puts it this way: More than 90% of Saudi Arabia is covered in desert, and there are no lakes or rivers in the country... Nearly 2.25 million square km of the Kingdom (KSA) are arid, so is a water-scarce nation with limited freshwater resources as have no perennial rivers or other ongoing bodies of water. Saudi Arab is among the driest contents in the globe due to its minimal rainfall with maximum evaporation rates.
