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News, Blog and GuidesThe Super Bowl has consistently been the most watched television broadcast of the year in the United States. And for such massive exposure, advertisers are willing to pay top dollar.
Gidget AlikpalaG_AlikpalaUpdate: Feb 9th, 2022 06:12 EST
Rich FuryAFP
The Super Bowl has been the most watched television broadcast of the year in the US for many years, and advertisers need to pay millions for a chance to capture that massive audience.
Super Bowl games comprise 28 of the 30 most-watched broadcasts of all time. The remaining two are the M*A*S*H finale way back in 1983, and even further back, the Muhammad Ali vs. Leon Spinks championship boxing match in 1978.
With such a tremendous amount of viewers, the price for advertisements in the game has skyrocketed, as the networks hosting the game can afford to charge a premium.
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Record ad prices
It is yet to be seen whether ratings for the game between the Cincinnati Bengals and the Los Angeles Rams will bounce back from last year’s numbers, which had its lowest level since 2007, failing to reach 100 million. Last year’s poor viewership, however, has not deterred advertisers.
Super Bowl commercials have sold for record prices this year– several companies have reportedly paid an astronomical $7 million for a 30-second spot, and the advertising inventory is officially sold out. NBC, which hosts Super Bowl LVI, says the rates are 20% higher than in 2018, which is when they last broadcast the game.
NBC has officially sold out of its Super Bowl ad inventory, per @NBCSportsPR.Multiple 30-second spots sold for $7 million 💰With rates up 20% since 2018, the company says that 40% of the game’s advertisers are new. pic.twitter.com/9JKYMQfxkZ
— Front Office Sports (@FOS) February 3, 2022
